Colorado Symphony Orchestra links up with pot industry for series of fundraising concerts

DENVER - The Colorado Symphony Orchestra said Tuesday it will play a series of "cannabis-friendly" fundraising concerts sponsored by the state's burgeoning pot industry. "The cannabis industry obviously opens the door even further to a younger, more diverse audience," symphony CEO Jerome Kern told The Associated Press. In return for sponsorship, marijuana-related companies get "the legitimacy of being associated with the Colorado Symphony Orchestra." he said. Richard Yost of Ideal 420 Soil, which sells soil and other cultivation products to marijuana growers, sees sponsoring the concerts is a chance to link his company to one of the best orchestras in the nation and to make the point that pot consumers can be clean-cut and sophisticated. Read More http://ift.tt/1pLCRRp