Americans May Be Less Concerned About Salt in Food

Americans' interest in low-sodium foods has declined slightly in recent years, and may continue to drop in the future, according to new market research. In 2010, an estimated 68 percent of Americans said they were trying to cut back on sodium in their diet, but that dropped to an estimated 64 percent in 2013, according to NPD Group, a market research company. In addition, the percentage of Americans who said they read nutrition labels to find foods' sodium content dropped from 41 percent to 39 percent over the same three-year period, NPD Group said. "Regardless of the available nutritional information and dietary guidelines, consumers are choosing to focus on what they deem important," Darren Seifer, a food and beverage industry analyst at NDP, said in a statement. Read More http://ift.tt/1mfdDmz